V I S I O N

Our vision is to lead the way in sustainable fashion, where each piece of clothing tells a story - a unique story of personal growth and environmental responsibility. Our goal is to inspire a global community that recognizes and values the development of each individual in their uniqueness, understanding that it is precisely diversity that unites us in a greater purpose. As in nature, where each element fulfills its role within an immense harmony, we want to generate a positive impact on both people and the planet.

Born on the trail and founded in New Jersey in 2020 by Rodrigo Amorim, Racrabbit blends Brazilian soul with a global vision. We believe that nature reveals who we truly are — every trail is more than a path; it is a mirror that awakens rhythm, clarity, and purpose. Our commitment is to evolve with intention, explore with curiosity, and preserve the values that shape each individual. Every piece we design carries this message: freedom is a journey, faith is a compass, and your own nature is the story you choose to live. Racrabbit is not just clothing — it is a call to return to yourself and embrace the extraordinary within the ordinary. Wear Your Own Nature.

SUSTAINABLE MINDSET.

The primary reason for using organic cotton is that it represents a sustainable, healthier, and socially responsible choice compared to conventional cotton. Organic cotton cultivation is done without the use of synthetic fertilizers and pesticides, which is better for both human health and the environment. Additionally, it supports better and safer working conditions for cotton farmers and their families, who are the most exposed to dangerous chemicals.

MISSION

Our mission is to express our own history through organic and recyclable clothes. We want to inspire people to believe in their own stories, invest in themselves, explore new places and live great experiences.
 
Each piece of clothing is a celebration of your identity and an invitation to join a collective journey of self-discovery and growth. We create high-quality, organic, and recyclable clothing on-demand, tailored exclusively for you. By wearing your own story, you inspire and motivate others to do the same.

V A L U E S

Our values are the foundation of everything we do. We are committed to sustainability, producing high-quality clothing using organic and recyclable materials. We believe in the power of personal stories to inspire change and foster a sense of community. Integrity, creativity, and empowerment are at the heart of Racrabbit, guiding us in our mission to help you wear your own nature proudly.

C O M M U N I T Y

And let's go to new places, meet new people, execute new ideas, and enjoy the results.

 @racrabbit @Go.racrabbit