Racrabbit was born on the trail, behind the nature. With Brazilian roots, it was founded by Rodrigo Amorim in the city of New Jersey in 2020, with the principle of evolving, exploring and preserving our individual values. Seek a connection in nature with the aim of renewing energy, creating opportunities and nurturing the voice of the next generation in free thinking. Why Nature's open book is the greatest source of wisdom we can access.
We are going to achieve this through a closer relationship with you to convey our message, always leveraging technology to our advantage. We will partner with incredible experiences of personal growth, inspiring stories that have helped develop a strong, inclusive mindset, cultural preservation, freedom, and human and social development. People like us, workers, veterans, survivors, immigrants, musicians, artists, celebrities, from all over the world, growing within a global youth culture brand with profound values in a thriving lifestyle. Disruptive innovation is our unique combination of style and strength in developing the global benchmark for performance on the trails of life.
We offer essential clothing and accessories for those who love nature and enjoy being connected to everything natural as a way to renew their energy. To break the standards, we are willing to strengthen the relationship with you and create unique opportunities for social and sustainable development in favor of the environment.
I In addition to all responsibility for the sustainability of ecological and recyclable products, we produce exclusive designs for our collections with the participation of our customers as per demand. Based on our individual and collective stories, the life experiences of those who participate, we create the opportunity to convey a unique message in an original way, the unusual experiences of overcoming challenges, motivation, and personal development for greater added value.
Racrabbit, is a rabbit coming out of the burrow exploring the world with all its sharpest skills. Its distinction lies in intelligence and audacity in dealing with day-to-day challenges and quick adaptation, always doing what needs to be done. With peripheral vision, Racrabbit envisions new market trends while staying true to its values in fashion.
With socio-environmental responsibility, Racrabbit works with tools to support climate solutions in carbon balance, where each purchase of Racrabbit products helps communities plant trees at no additional cost. Additionally, we have our Racrabbit Explorers community around the world, sharing all the Free Lifestyle Experiences immersed in nature, such as trails of all levels and wonderful places where you too can discover.
Welcome! Join our community and prepare to convey the Racrabbit energy!"
Racrabbit is an identity that vibrates, it is an energy that is in constant movement, like everything that manifests itself in its rhythm of vibration.
Racrabbit has as its cause and effect the latent energy of the human being, the force of greater intention, the active, participatory, solidary and ethical.
The rabbit in the center of a circle meas Racrabbit.
That symbols is to keep the source of good vibrations in the mind alive.
To better represent this idea, the rabbit was chosen, as it is an animal that represents abundance, comfort, vulnerability, fertility, desire and procreation. Chosen for many years to mean celebrating a new life, new beginnings, growth, abundance and prosperity.
Racrabbit is an essential clothing brand that aims to show the path of self-knowledge, trail experiences and inspiration to everyone in the world. The brand’s slogan, “Wear Your Own Nature,” is a call to action that encourages people to wear their own identity, their purpose and overcome their limitations. Racrabbit is known for its clothing made from high-quality organic and recyclable materials, manufactured on demand exclusively so that its customers believe in their own story and can inspire others. Furthermore, Racrabbit relies on collaborations with its customers with inspiring stories to create stylish and modern clothes and prints with complete ecological responsibility. Wearing Racrabbit clothing can convey a message of confidence, determination, and certainty in who we are in the world.
General sustainability statement Sustainable fashion is the future!
We use the DTG method for most of our t-shirts. That's because it yields quality prints, it's cost-effective for one-off orders, and there's almost no limit to the colors and fine detail you can use in your designs.
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