Racrabbit: the story of two brothers who left Brazil in search of a dream.
Racrabbit, a clothing and accessories brand inspired by the history and lifestyle of adventurers and nature lovers. Behind this brand is the story of courage, determination and overcoming of two Brazilian brothers who left their home country and went to explore a new perspective of life in the United States.
The brothers Rodrigo Amorim Coelho and Rodolfo Amorim Coelho were hiking in northern New Jersey and came up with the idea for Racrabbit. They started this business idea in 2020 with the aim of offering quality, comfortable and sustainable products that reflect the personality and the values of your customers. As an unknown path, they faced many challenges and difficulties, such as the difference in language, culture, habits and opportunities.
The Coelho brothers have always been dreamers and adventurers. They grew up in a humble family in Brazil and had to work hard to study and qualify. They both worked in Brazil doing what had to be done to survive. One of them graduated in business administration and both gained experience working in several companies in different sectors. But they knew there was something more missing in their lives and needed to find a purpose to balance work and quality time.
It was then that they decided to risk everything and embark on a trip to the United States, with little luggage and a lot of desire to learn and grow. They arrived in New York, one of the most cosmopolitan and competitive cities in the world, and soon realized that it would not be easy to adapt and stand out. They had to face the language barrier, lack of contacts, bureaucracy, discrimination and homesickness.
But they didn't give up on their dreams and, with the agility of a rabbit, they managed to change direction several times, in search of new opportunities and experiences. They worked a variety of jobs, from waiters, delivery drivers, salespeople, to carpenters. They took advantage of every moment to learn from different types of people and be inspired.
This is how they discovered the world of extreme sports, hiking, climbing, camping and fell in love with this lifestyle. They realized that there was a demand for clothes and accessories that met the needs and tastes of this audience, which values freedom, adventure, nature and sustainability. They then decided to combine their skills and passions and create their own brand, Racrabbit.
The name Racrabbit comes from the initial of the names and the rabbit is a literal translation of the surnames, but the true intention is to symbolize the essence of the brand, which is to explore the world with speed, intelligence and boldness, without losing its identity and principles. They built a philosophical meaning for the brand name and declare the slogan “Wear Your Own Nature”, which means “Wear your own nature”, and invite their customers to express their personality and values through their clothes and accessories made of organic and organic materials. recycled.
Racrabbit offers high quality, comfortable and durable products, made with organic, recycled and biodegradable materials, which respect the environment and the people involved in their production. The brand also has a strong social engagement, supporting various causes and projects related to nature preservation, education, health and well-being of needy communities.
Racrabbit is today one of the most recognized and admired brands in the clothing and accessories segment for adventurers and nature lovers, and has an online store and several partnerships with physical stores in the United States and other countries. The Coelho brothers continue to lead the company and are proud to have realized their dream and to inspire others to achieve theirs.
