For you to get to know us better, you need to know the analysis of the brand profile and the demonstration of the strength of Racrabbit branding.
- **Vision**: Racrabbit's vision is to promote personal and professional development. Explore what is best for each person, creating a lifestyle full of blessings and opportunities. The brand focuses on people who seek experiences and practical knowledge in their nature, encouraging them to explore, evolve and inspire. The brand also intends to invest in the community, promote events and trail expeditions for a portion of its loyal customers, with the aim of generating experiences, adding value in quality time, encouraging customers to participate in the process of creating the next collections. and the documentation of facts and experiences in books, ebooks, to insert the stories into the book markplace, supporting the storytelling of all its products.
- **Mission**: Racrabbit's mission is to offer essential, high-quality and sustainable clothing and accessories that express each customer's personality and lifestyle. The brand also seeks to create a community of ambassadors who share its message and values, and who actively participate in the brand's activities and decisions.
- **Values**: Racrabbit's values are kindness, compassion, understanding, positivity, empathy and excellence. The brand cares about the social and environmental impact of its products and services, and seeks to reward its customers and ambassadors for their loyalty and engagement. The brand also values diversity, inclusion, collaboration and innovation, and seeks to create an environment of continuous learning and growth for everyone involved.
- **Positioning**: Racrabbit positions itself as a brand of essential clothing and accessories, aimed at people who enjoy outdoor activities, such as hiking, camping and adventures. The brand differentiates itself through its quality, sustainability, personalization and rewards. The brand also stands out for its proposal to create a movement and culture of exploration, evolution and inspiration, involving its customers and ambassadors in unique and memorable experiences, and in creative and collaborative processes.
- **Recognition**: Racrabbit has moderate recognition in the digital market, with an official website, an Instagram account and an ambassador program. The brand uses content marketing, word of mouth, and social media events to increase its visibility and attract new customers. The brand also plans to launch a digital book platform, where it will publish the stories and experiences of its customers and ambassadors, and create storytelling for its products.
- **Loyalty**: Racrabbit has high loyalty among its customers and ambassadors, who identify with the brand's message and values. The brand offers discounts, free products, gifts and more as sales increase over time. The brand also uses Shop Pay, an interest-free installment payment system, to facilitate purchases. The brand also offers exclusive opportunities and benefits for its customers and ambassadors to participate in events and trail expeditions, and in the creation processes of upcoming collections.
